We are excited to share our latest whitepaper that covers six common challenges in optimizing PPC campaigns and how to solve them. Optimizing search campaigns is the ‘meat and potatoes’ of every PPC team. However, it is also one of the most difficult to get consistently right. In this 6-step guide we are going to look at some of the most pressing challenges that face the PPC team when it comes to optimizing campaigns, why they’re happening and how to tackle them. Read More The post NEW Whitepaper—Six Common Challenges in Optimizing PPC Campaigns & How To Solve Them appeared first on The Search Monitor. [Read More...]

Q4 2021 looks set to be the most important and eagerly anticipated trading quarters in modern history. Following the restrictions on business due to the global pandemic that has resulted in thousands of brands disappearing from malls around the world, the retail stakes have never been higher. Research conducted by DigitalCommerce360 predicts ‘U.S. consumer spending online to grow 12.1{da2ef7ff2781dfb5887db3e3a6cf03c7c894e23a27536de3f64bd799872794d1} year over year this 2021 holiday season’, further underlying a renewed consumer confidence and perhaps, a return to the good times. However, competition for customers online is reaching new heights. Data from Statista for 2020 showed that over 800,000 businesses launched in the US alone. A high number for sure, but in fact it accounts for just 10.7{da2ef7ff2781dfb5887db3e3a6cf03c7c894e23a27536de3f64bd799872794d1} of the world’s start ups last year. In a marketplace with no … [Read More...]

The Search Monitor announces new enhancements for Product Listing Ads to help support the needs of Retail Marketers in Paid Search Orlando, FL – October 18, 2021 – Read More The post [PRESS RELEASE] The Search Monitor Launches New PLA Enhancement – Sellers Snapshots appeared first on The Search Monitor. [Read More...]

The Search Monitor announces new enhancements and added features for Product Listing Ads Orlando, FL – September 28, 2021 – The Search Monitor announced today that it has released new and enhanced Product Listing Ads features. These exciting enhancements to The Search Monitor’s PLA Insights gives advertisers access to the most precise and comprehensive data available, resulting in the ability to make more effective campaign decisions and better compete in the online marketplace. Read More The post [PRESS RELEASE] The Search Monitor Launches PLA Enhancements   appeared first on The Search Monitor. [Read More...]

This post was written by Michele Reina Most digital marketers rely heavily on Google Analytics to measure the success of their AdWords campaigns. But are they really getting the whole picture? In this series, we are looking at how digital marketers can use The Search Monitor to get a more complete picture of how their digital marketing efforts are working, and gather valuable competitive intelligence to help improve their strategies. Read More The post Why You Should Use SERP Data To Fine Tune Digital Ad Campaigns – A Series by The Search Monitor appeared first on The Search Monitor. [Read More...]

This post was written by James Pancamo. Affiliate marketing works by companies contracting with an influential site or person that agrees to promote the company’s products or services. When a product is sold on the company site through the affiliate’s link, the affiliate receives a portion of the sale as commission. Read More The post 5 Rules To Improve Your Affiliate Program appeared first on The Search Monitor. [Read More...]

This post was written by Michele Reina. NOTE: To see the data charts for the stats below, please send an email to sales@thesearchmonitor.com. Read More The post How Covid-19 Has Affected Ad Spend For Office Supply Retailers appeared first on The Search Monitor. [Read More...]

This post is written by our Director of Global Accounts, Brian Buroker. With changes in consumer behavior, so goes the search spend dollars. iProspect recently noted some of these behavioral changes in the UK in this document. Read More The post Consumer Behavior to Search Spend appeared first on The Search Monitor. [Read More...]

Trademark use and misuse. If you are lucky enough to have a brand worth protecting, competitors are going to (or attempt to) attempt to use your trademarks in their Google Ads. So if it is inevitable, why bother trying to defend against Google trademark infringement? There are several benefits to protecting your trademarks on Google. Read More The post Google Trademark Policy Best Practices appeared first on The Search Monitor. [Read More...]

This post was written by Michele Reina. I have been a consumer of meal kit deliveries for about 3 years. About 3 weeks ago, I started noticing changes to my orders, reduced menu item choices, and the inability to reschedule skipped weeks. Read More The post How COVID-19 Has Affected Advertising For Meal Kit Delivery Companies appeared first on The Search Monitor. [Read More...]

Did you survive Cyber Monday? Since Cyber Monday now stretches for at least a week, we looked at how three big retailers fared when it comes to SERP Share over the past week compared to Cyber Monday in 2018. We looked at the keyword “Cyber Monday Deals” across Google & Bing for the week leading up to Cyber Monday both years. We LOVE Data™ is a research series published by The Search Monitor to provide industry insights for online advertising activity on search engines and other online marketing channels. Read More The post Cyber Monday SERP Share Results—We LOVE Data™ appeared first on The Search Monitor. [Read More...]

Did you survive Cyber Monday? Since Cyber Monday now stretches for at least a week, we looked at how three big retailers fared when it comes to SERP Share over the past week compared to Cyber Monday in 2018. We looked at the keyword “Cyber Monday Dealsâ€? across Google & Bing for the week leading up to Cyber Monday both years. We LOVE Data™ is a research series published by The Search Monitor to provide industry insights for online advertising activity on search engines and other online marketing channels. Read More The post Cyber Monday SERP Share Results—We LOVE Data™ appeared first on The Search Monitor. [Read More...]